Top-of-Market Warehouse Sale: Sold for 144% More Per SF than Nationally-Brokered Comp

Fenix Manufacturing's warehouse sold above market value due to strategic marketing and negotiation, showcasing the power of expert real estate services.

Case study · Published April 5, 2024 · Finem Group

Fenix Manufacturing Case Stuty

The Challenge

Fenix Manufacturing Solutions' owner, David Mosier, faced a unique situation with his warehouse facility.

Action Steps by John Eckley and The Finem Group

To capitalize on this opportunity, John Eckley and his team undertook a series of strategic actions:

  • Performed Valuation: Conducted a thorough assessment using local and regional warehouse comparables.
  • Best-In-Class Marketing: Developed a high-end marketing package and marketed the property across major CRE platforms.
  • Marketed Broadly: Utilized a proprietary database to reach out directly to relevant developers, users, and brokers.
  • Diligently Negotiated: Employed strong negotiation tactics to maximize sale price.
  • Facilitated Quick Close: Worked with buyer to coordinate quick close of the property.

Results

The warehouse ultimately sold at $5.4M/$36/SF to Columbia Vehicle Group, above market value. Aggressive marketing and negotiation led to a contract price almost equal to the top-of-market ask price.

Client Testimonial

David Mosier praises John Eckley's deep market understanding and negotiation skills, leading to a successful outcome.

Conclusion

The sale of Fenix Manufacturing Solutions' warehouse demonstrates the power of strategic market analysis, aggressive marketing, and expert negotiation in commercial real estate transactions.

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“He adeptly located two strong buyers, leveraging their offers against each other to achieve a contract price near our asking price.”

Read the full testimonial

It is with great pleasure that I extend my highest recommendation for John Eckley. One of the most impressive aspects of working with John was his deep understanding of the market dynamics, which became evident when he attracted a manufacturing user willing to pay significantly above our expected price.

Throughout the process, John demonstrated exceptional professionalism. He skillfully coordinated various inspections, worked effectively with the local development authority, and ensured that every aspect of the transaction was handled efficiently.

Ultimately, John’s negotiation skills were key to the successful outcome. He adeptly located two strong buyers, leveraging their offers against each other to achieve a contract price near our asking price. I confidently recommend John to anyone seeking top-tier service in commercial real estate.

David MosierOwner & President, Fenix Manufacturing Solutions

Related

This is part of our industrial property work

We work the corridor between the Southeast’s ports and its inland distribution hubs every day, for owners deciding what a building is worth and for businesses that need the next one.

Dustin Wright

Associate Broker

Multifamily and investment property, office and retail leasing, and the industrial team.

706.214.2922

Stephen Long, FMVA

Senior Investment Analyst

Underwriting, financial modeling and valuation behind every opinion of value and offering memorandum.

706.513.3840

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