Retail Land

Second Row Outparcel Challenges: Fredy's Frozen Custard

April 01, 20242 min read

Navigating Complex Real Estate Sales: The Finem Group’s Success on Washington Road

Introduction: The Finem Group recently undertook a challenging yet rewarding project, facility Freddy’s Frozen Custards first location in Augusta, GA. We were tasked with assisting a retail developer in the strategic sale of a property located behind the new 7-Brew Coffee on Washington Road. This complex assignment involved subdividing the property and navigating various obstacles, including easements and nearby redevelopment.

The Challenge: Our objective was clear but far from simple: sell the rear pad of a key property on Washington Rd in Augusta, GA. The task was made more intricate due to several complicating factors, such as the presence of multiple easements and the ongoing redevelopment of a nearby hotel. Our experienced team was ready to tackle these challenges head-on.

Our Approach:

  1. Comprehensive Land Analysis:

    • Our analysts conducted a detailed study and determined that a Quick Service Restaurant (QSR) would be the best use for the land.

    • We performed a thorough valuation based on comparable properties and utilized Placer Ai for a comprehensive void analysis, targeting the ideal retailers.

  2. Premium Marketing Strategy:

    • We crafted a high-end marketing package, featuring professional drone imagery to accentuate the property’s potential.

    • This package was presented to prominent retailers and developers across the region.

  3. Offer Evaluation:

    • Our team meticulously evaluated the offers, scrutinizing the buyers’ credentials and their development history to ensure the optimal choice for our client.

  4. Due Diligence and Transaction Management:

    • We adeptly managed all due diligence processes, ensuring a smooth and efficient closing for our client.

Results: Our strategic and comprehensive approach culminated in the successful sale of the excess land for $650,000 to Freddy’s Frozen Custards, highlighting the optimal use of the property. The arrival of two national franchises – a QSR and a Coffee shop – on Washington Road signifies the ongoing growth and vibrant future of Augusta, GA.

Client Testimonials:

  • “Working with Jonathan and his team at the Finem Group has been an exceptional experience. His attention to detail, outstanding communication, and calm demeanor under pressure have been invaluable.” – Josh Walls

  • “Jonathan Aceves and the Finem Group were instrumental in the sale of our Washington Road property. His professionalism, communication skills, and market insight were key in navigating the complexities of the transaction.” – Daniel Bybee


Conclusion: At the Finem Group, we pride ourselves on our ability to handle complex real estate challenges with expertise and precision. Our Washington Road project is a testament to our commitment to delivering optimal results for our clients.

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